Newsletter · Weekly
The Routing Memo
Field notes on how B2B deals actually get routed: market signals, timing, and the introductions that close. One issue a week.
All issues
RSS- Issue 02SignalsHiring Surges as a Buying Signal: Reading Job BoardsA hiring surge is a company telling you where its capacity gap is. Here is how to read job postings as a buying signal, and which patterns are worth acting on.26 September 20264 min read
- Issue 01Connector modelThe Connector Thesis: Why Routing Beats Broadcasting in B2BWhy selective, signal-timed introductions outperform cold outreach for high-ticket B2B deals, and how the connector model decides who should meet whom.22 September 20262 min read